If you are a blogger looking to increase traffic to your website and encourage readers to subscribe to your blog, then this one is for you! Keep reading below to make sure you aren’t making this common mistake with your WordPress blog subscribers that results in lower blog traffic.
In fact, the bigger your subscriber list grows, the more your traffic could be decreasing, which is the exact opposite of what you want to happen.
How to Get WordPress Blog Subscribers
There are two typical ways that people subscribe to a blog on WordPress.
- Through a blog subscription widget powered by Jetpack (This is usually a box in the sidebar where people enter their email to subscribe to your blog).
- Through commenting on a blog post and checking the box to ‘subscribe to blog’.
If you aren’t using an email marketing platform (e.g. Mailchimp, ConvertKit) to send out newsletters or email campaigns, then you are probably working on getting subscribers to your blog RSS feed so that your followers receive a notification when a new blog post goes live.
If you aren’t working to grow your subscriber list, start now! Growing your email list is super important to expanding your business and brand.
The Big Mistake That Costs You Valuable Traffic
In WordPress, the default setting is to show an article’s full text when it shows up in a feed. You might not have ever noticed this setting. If you did, you probably didn’t know exactly what it did.
However, when the “full text” option is selected, your ENTIRE blog post will show up in the email alert sent to your subscribers.
This means that subscribers can read your entire blog post that you worked so hard to create (pictures and all) without ever leaving their email inbox. And, without ever clicking through to your blog.
In fact, this means that the people who are most interested in your content (your subscribers) aren’t even making it to your website.
If you are a blogger looking to work with brands or make additional income, blog traffic is very important. You want to make sure that you aren’t giving your content away without getting credit in the form of website traffic.
But, don’t worry! There is a way to fix this problem and it is super simple.
How To Increase Blog Traffic Immediately
- Hover over “Settings” in your WordPress Dashboard.
- Click “Reading”.
- For the option that reads, “For each article in a feed, show”, select “Summary”.
- Click “Save Changes”
That’s it! Now, when your blog subscribers receive a notification about a new post, they will only see a short paragraph from the beginning of the post. To see the rest of the post, they will have to click the link to follow through to your blog.
Did you know about this WordPress setting? Were you giving away your content for free? I know I was until I researched how to change it! Let me know in the comments below if you were able to change this important setting.